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Back in 2006, Leicester City Council and Leicester Shire Promotions were working on two independent branding projects: the council wanted to raise awareness of the city's transformation through regeneration, while Leicester Shire Promotions had started to develop ideas for a new brand for the city itself. It soon became clear that these two projects could successfully be brought together, so - in 2007 - work to develop one brand for Leicester got under way. With the help of some famous names (Mark Selby, Austin Healy and Rosemary Conley to name but a few) 2008 is set to be Leicester's year ... Click here to find out more and see how you can get involved. |
